Program Benefits

TOTO Showroom Program Benefits

www.totopartners.com

Exclusive Online Resource Only for Best of Show Participants

Best of Show participants have access to a secure, personalized TOTO website at www.totopartners.com. The website provides Best of Show dealers instant access to news, product developments and more:

• Local News - stories that relate to you and your area.
• Product & Technical Information - the best place to find new product releases, introductions, and technical product updates.
• Inventory Clearance - TOTO products posted monthly.
• Sales & Marketing Information - up-to-the minute information on upcoming events and discount programs.
• New Literature & Sales Tools - helpful descriptions of new sales collateral.
• Promotional Programs - educational and promotional program updates, plus Best of Show allocation levels.
• Online Literature & Sales Tool Ordering/Tracking - color images of all available literature, sales tools, POPs and displays. Easy online ordering, plus order tracking 24/7.
• Message Center - timely and pertinent information, straight to the Best of Show dealers.
• Educational Programs - online training and product knowledge sessions.

Some Highlights

Online Image Bank Makes Advertising Easy
Best of Show participants have a complete library of TOTO images and logos at their fingertips, making co-op advertising easier and less expensive. Using the image bank is the most efficient way produce professional-looking ads and flyers without the aid and expense of a costly designer.

Via the TOTOPartners website, users can create and download ads with easy-to-use templates, searching ads, drawings and images by name, product line, product number, or a variety of keywords. Image size and resolution can be adjusted online in real time, and finished pieces can be easily downloaded in the file format required.

TOTO’s national marketing programs not only sell the benefits of the TOTO brand, they also drive prime prospects to Best of Show dealers. This competitive advantage is significant - TOTO’s Hot Leads program results in sales for Best of Show dealers 92% of the time. Other programs exclusive to Best of Show dealers reinforce the TOTO image at the point of sale, and help dealers keep up-to-date on the latest product news and sales information from TOTO.

Referrals & Hot Leads
There are prospects in your area and they’re interested in buying from you. Wouldn’t you like to know who they are and how to contact them? If you’re a Best of Show dealer, TOTO refers prospects to your showroom and passes on their contact information to you via the Hot Leads program.

As you know, all TOTO advertising, product information and public relations efforts include a toll-free number (800-350-8686) and web site address (www.totousa.com) offering free literature and dealer locator services--24 hours a day, seven days a week.

Upon receipt of an inquiry, TOTO immediately sends the consumer an introductory literature packet containing a personalized letter, a referral to the nearest qualified Best of Show dealers, a comprehensive, full-color, TOTO Performing Art: The Residential Collection brochure, and a Profiles on Performance brochure. Consumers are prescreened with specific questions designed to qualify their purchase intent and to learn more about their project.

Within 24 hours, Hot Leads are then forwarded to Best of Show dealers, and include:
• Consumer contact and project details
• Purchase period
• Lead source
• Date of inquiry
• TOTO literature sent

Each Hot Lead has a tear-off postcard inviting recipients to visit a showroom, along with pre-printed consumer and showroom addresses. Best of Show dealers simply tear off the invitation, add a stamp and mail, keeping the lead information for future follow-up. These prime prospects are definite winners--Hot Leads have been show to generate a sale 92 % of the time.

Advertising & Public Relations TOTO’s multi-million dollar marketing programs include consumer and trade advertising, television commercials, internet marketing, public relations, promotions and trade shows. TOTO advertises to consumers in publications such as Elle Decor, Southern Living, HOME, Traditional Home and Martha Stewart Living. This highly visible commitment to marketing is the foundation of TOTO’s brand building and lead generation programs.

Regional & Local Support
Supplementing national advertising and PR is a strong program of regional and local market